The Deputy Director, Exhibit Sales and Sponsorship is responsible for raising money through the sale of sponsorship, exhibit packages, exhibit floor space and ads for all NACHC conferences by targeting various companies, organizations and associations. This individual creates sponsorship and exhibitor packages according to client specifications. The Deputy Director attends weekly departmental meetings, and conference-planning meetings as required.
Utilize telephone solicitation, electronic and written correspondence and face-to-face meetings as tools in order to reach and exceed the budgeted sponsorship target for each conference; Research and develop a list of potential sponsors and exhibitors for each conference; Develop and maintain relationships with existing and potential sponsorship clients and exhibitors; Keep precise records of conversations with all clients, sponsors and exhibitors; Update the company iMIS database with contact updates as required; Work with NACHC accounting staff to invoice sponsors and exhibitors once agreements have been reached; Prepare promotional material to advertise sales opportunities; Produce an Exhibit Guide for all conferences. Maintain knowledge of conference timelines and sponsorship deadlines; Works with AVP of Meetings and Exhibits to develop and maintain meeting budgets. Produces post-meeting evaluation and statistical reports, including verifying and processing exhibit expenses. Represent NACHC professionally at all times.
Ability to communicate customer needs and resolve issues independently. Ability to establish and master goals. Ability to identify and develop accounts. Ability to effectively present information both electronically and in person and respond to questions from clients, customers and the public. Ability to effectively plan sales strategy. Ability to negotiate on behalf of NACHC to achieve maximum benefits. Ability to act independently with minimal or no supervision. Participates in and contributes to team effort. Other duties as assigned.
Education, Experience and Skills
- Undergraduate degree; CEM preferred;
- Five + years’ experience in sponsorship and exhibit sales;
- Association experience necessary